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Target Removes Che Guevara Mechandise December 23, 2006

Posted by publicpolitics in Coporate Policies.
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Target Corp said on Friday it had pulled a CD carrying case bearing Ernesto “Che” Guevara’s image after an outcry by critics; some who label the Marxist revolutionary a murderer and totalitarian symbol; while others say Guevara is a philosophically improbable candidate for merchandising.

CNN
Target made itself the target by displaying Guevara related merchandise. Guevara , killed with the assistance of the CIA as he made a futile attempt to incite revolution in Bolivia, would have despised Target anyway, and would be delighted if he could see this little furor he has caused in the American economy. The Guevara legend lives on, and apparently is more potent than I thought. Of course, mass marketing Che through Target would have defanged him as a figure appealing to the radically chic. After all, what self respecting cutting edge stylehorse wants someone who appears on metal lunchboxes? Che continues to bedevil conservatives, and will become even more desirable to leftist consumers, presumably in the form of a T-shirt with the familiar beret, and a target drawn across his chest.

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